Press Release
For Immediate Release
March 01, 2025
The Omega Relaunch with a fresh perspective for students for TRU
Kamloops, BC – The Omega newspaper is preparing to relaunch with a event on April 10, 2025. The Thompson Rivers University’s official student newspaper will start a new way of working. The event will take place at The Den located in 1055 University Dr, Kamloops, BC V2C 0C8, from 4:00 pm to 6 pm. The event will be featuring speeches from the manager Sean Brady and the editor-in-chief Robert McAlaster, there will also be live music, interactive booths and food.
The relaunch is to begin a newer vision for The Omega, shifting from its traditional news focus towards a more dynamic, student centred publications. The Omega will start focusing on younger and student audience redesigning its format to engage TRU students through relevant news, research-based, reporting, and an active social media presence.
“ The Omega is a legacy and I want it to be something that you can point in the future and be proud of it. The Omega ties to represent what TRU really is,” said Robert McAlaster.
The newspaper, which prints 500-1,000 copies per month, will introduce new categories and visually engaging covers that reflect its stories. Future issues will balance hard news, sports, arts, and student interests to create an accessible and compelling publication.
After the relaunch, The Omega will hold weekly pitch meetings at 5:00 PM in OM 2622, allowing students to contribute ideas and engage with the editorial team. The new office space, located in OM 2768, will serve as the place where all the news will be written, edited, and revised.
The Omega invites all TRU students and faculty to attend and celebrate this milestone. For more information, visit theomega.news.
Contact:
editor@theomega.news
236-597-1592
The Omega, Thompson Rivers University
Website: theomega.news
Distribution Plan
In order to reach more audience and impact in the press release, It will be distributed across different platforms and channels, targeting media outlets, student communities and stakeholders.
Distribution Strategy:
- Local Media Outlets: The press release will be submitted to Kamloops newspapers, radio stations to make sure that we have a city-wide coverage and people interested be aware of the relaunch. This includes, digital, broadcast media and print.
- TRU Platforms: The press release will be posted in TRU website, in the campus newsletter, and in bulletin boards across the campus. Also it will be ensure that the professor give the news I each class that they have during one day.
- Social Media and email campaign: The TRU mails provided to students, faculty, and staff will be use to create a targeted email campaign. The Omega’s social media accounts will be use to promote the event through posts.
- Community and Student Communities: The event will be promoted with collaboration with TRU student clubs, societies and the Student Union.
Distribution List:
- Kamloops This Week: Local newspaper
- CFBX 92.5 FM (TRU Radio Station): University radio
- TRU Student Union Communications: Student engagement
- TRU’s Official Website Content Team: University-wide visibility
- Kamloops Daily News: City-wide coverage
- TRU Faculty of Journalism: Academic promotion
- TRU Alumni Association: Extended TRU community
- CBC Kamloops: Regional news coverage
- CFJC Today Kamloops: Local TV news station
- TRU Student Union Newsletter: Reaching student representatives
- The Omega Instagram: Digital reach
- The Omega Facebook Page: Student engagement
- TRU Clubs & Societies Email List: Expanding student involvement
- TRU Faculty Email List: Encouraging academic participation
- TRU Residence Services: Engaging students in residence