Assignment 4: Communications Plan

Relevant Spokespeople

The Club President, Jane Doe, who provides visionary leadership, historical awareness, community passion, brings media presence as the main spokesperson and face of the event. Through in- depth stories and personal connections she will explain the meaning and value of the event. With Mary Smith, an esteemed historian and community voice, bringing depth and authenticity to the conversations through rich historical backgrounds and poignant reflections on the impact of Black women in Little Burgundy. Storyteller As a guest of the Cultural Storytelling, local female artists and storytellers will participate and share their deep personal and artistic experiences, thus bringing cultural and historical narratives to life through creative expressions and storytelling.

Blog Content Ideas:

  1. “Her Story Matters: Legacy of Little Burgundy’s Women” — Detailed narratives that include the journey of the person, the impact on the community they lived in, and the historical impact they had in contributing as Black women to society, even if they are not household names. The posts will include extensive archival imagery and first-hand testimonies to reconstruct historical contexts vividly.
  2. Viewer Favorites: “Art & Activism: Black Women Creating Change” – Part of an inspiring series showcasing local Black women artists who harness their art as a platform for social change. Posts will include in-depth interviews, conversations about their inspirations, explorations of their art, and how their work pushes back against social attitudes and informs community engagement.
  3. “Behind the Scenes: Preparing ‘Voices Unveiled’”: A profile into the behinds-the-team hours leading up to the “Voices Unveiled” event with insights from the team of organizers, volunteers and our community partners.Readers will feel the passion, the excitement, the teamwork that is all part and parcel of an event that takes months to prepare.
  4. “Youth Voices: Shaping the Leaders of Tomorrow” will explore the importance of youth workshops and how they develop confidence, historical understanding, and leadership qualities in young women. The series will feature spirited testimonials from youth involved, insight from educators, and insight from facilitators.
  5. “Community Conversations: Reflections and Future Visions” – Complete write-ups of dialogues and future visions offered by community members as part of community conversations at the events. These blogs will highlight specific feedback, community-led recommendations, visions for continued empowerment and advocacy.

Content Calendar: 

  • May 1: “Her Story Matters: Legacy of Little Burgundy’s Women” – A narrative series offering detailed accounts of the legacies of powerful women in the community, shared every two weeks to engage readers and offer insight.
  • May 8: “Art & Activism: Black Women Creating Change” — Weekly posts featuring artists through in-depth interviews and striking examples showcasing transformative art.
  • May 15: “Behind the Scenes: Preparing ‘Voices Unveiled’” – A weekly behind-the-scenes sneak peek with personal reflections from event organizers, volunteers and artists who will help prepare the event. Youth Voices: Empowering Tomorrow’s Leaders – Special event overview post highlighting youth engagement; sharing quotes, testimonials andreflections from youth participants on the immediate impact of the event.
  • May 23: “Community Conversations: Reflections and Future Visions” – Post-event deep dive summary of community responses, insights and recommendations collected from the event. 

Audience Engagement

The audience will be engaged through fully moderated comment sections and think-tank-style conversations across all social media platforms, including Instagram and Facebook. It will include live Q&A sessions with historians and other community leaders to help deepen engagement. Each blog will be followed by a survey to gather feedback in detail, with the prospect of enticing rewards like special content, event merchandise, or personalized acknowledgments. Page views, time spent on content, social shares, and sentiment analysis of comments will all be carefully monitored analytics tools to help guide future content to align as close as possible with what the target audience is looking for, to ensure community impact.

Justification

Evidence of the Club’s commitment to advocacy, education, and empowerment comes through in robust historical narratives, powerful stories of personal experience, and engagement with dialogue. Through this multifaceted vision, the Club is rooted in cultural preservation and community-building, reinforcing its bonds with its stakeholders, becoming a beacon of rich heritage, strength, excellence and a source of inspiration for generations to come.

Assignment 4: Media Assets

Asset #1: Historical Photograph of the Club’s Founding Members 

Description: A sepia-toned historical photograph depicting the esteemed founding members of the Coloured Women’s Club of Montreal, who met in 1902. It represents solidarity, force, and the pioneering spirit of these important women. 

  • Caption: “Founding members of the Coloured Women’s Club of Montreal in 1902.” 
  • Credit: Montreal Community Contact 
  • Usage Rights: Free for media use with attribution 

Asset #2: Event Poster

Description: A colourful, attention-grabbing promotional series poster that visually depicts forms of impactful Black females, with the details of the event in stylish typography. A sense of community participation is portrayed within the design.

  • Caption: “Join us for ‘Voices Unveiled,’ a celebration of Black women’s heritage and strength.” 
  • Credit: Designed by MetaAI
  • Usage Rights: Promotional use allowed with attribution

Assignment 4: Fact Sheet

  1. Event: Voices Unveiled Cultural Heritage Event
  2. Dates: May 20–22, 2025
  3. Where: Coloured Women’s Club of Montreal, Little Burgundy 
  4. Admission: Free; all ages welcome
  5. Attendance: 2,000+ community members and visitors
  6. Event Highlights: Storytelling sessions, art exhibition, panel discussions, youth workshops
  7. Topics Covered: History of Black women and their resilience, empowerment, preservation of culture 
  8. Community Partners: Little Burgundy Heritage Society, Montreal Black History Association
  9. Founded: 1902; oldest such club in Canada
  10. Media Contact: Alexis Ulloa, (7788729148, info@cwcmontreal.org)

Assignment 4: Press release

Coloured Women’s Club of Montreal Presents: “Voices Unveiled” Cultural Heritage Event

BLACK WOMEN: OUR REALITY

Dateline: MONTREAL, QC — March 25, 2025

The Coloured Women’s Club of Montreal is proud to introduce the inaugural “Voices Unveiled,” a global cultural heritage event from May 20 – 22, 2025. This specialty event, hosted on the Club’s historic premises in vibrant Little Burgundy, seeks to honor, celebrate, and elevate the powerful lives and legacies of Black women who have helped shape and sustain Montreal’s cultural and social fabric. 

“Voices Unveiled” is an authentic cross-media experience showcasing various curated events, activities, and conversations. Participate in intimate storytelling sessions led by influential community members and venerated historians who will share personal and collective stories of resilience and triumph—from personal histories to histories of the Palestinian struggle. Professionally moderated panel discussions will engage in critical deep dives on both historical narratives as well as contemporary issues that impact the community, centering the importance of Black women in shaping the community’s identity and trajectory.You are on a train—it is a train carrying a special art exhibition, a collection of vibrant and provocation works by some of the most skilled Black women artists known, that can evoke an experience, visual art as some kind of a spacecraft to the realm in between the ideas discussed throughout the event, and emotion engaged in the discussion, as the audience during the event may relate to something more profound than words alone, and art will guide them to the food for thoughts they seek on this because freedom is never free; someone must pay the bill. Youth empowerment workshops Empowerment through creative engagement will help them develop their self-esteem further, develop leadership skills, and nurture the next generation of young Black women. 

Keynote speakers at the event are prominent figures from Montreal’s historical and cultural communities, who will provide insight into the abiding legacy and cultural contributions of Black women. Local musicians and poets will perform especially for you, making this event as memorable as it will be celebratory! 

“Our vision for ‘Voices Unveiled’ is to inspire those through the powerful stories, impactful successes, and lasting perseverance of Black women whose stories and contributions have either been ignored or left untold,” said Jane Doe, President of the Coloured Women’s Club of Montreal. “This celebration will deepen community understanding, catalyze pride in the younger generations, and motivate everyone to pursue social justice and cultural preservation.” 

The event is a natural fit for the mandate and values espoused by the Coloured Women’s Club of Montreal. This mission has been underway for over a century in the service of social upliftment, educational advancement, and cultural preservation in the community. Doe further added, “Our dedication to offering platforms for genuine conversations and facilitating empowering experiences is more steadfast than ever. “Coming together, sharing our stories, and celebrating our common heritage strengthens the bonds that tie us to one another and provides a foundation for progress in years to come.” This is not just an event but an expression of community, working in unison with one another through our partners, sponsors, and community members. 

Established in 1902, the Coloured Women’s Club of Montreal is committed to promoting social justice, educational excellence, and advocacy in the community. Throughout its 100-year history, the Club has consistently advocated for the advancement and empowerment of Black women and families in Little Burgundy and the wider Montreal area, making lasting impacts through continued community building, cultural preservation, and advocacy.

Contact: Alexis Ulloa
Phone: (778) 872-9148
Email: info@cwcmontreal.org
Website: www.cwcmontreal.org